Objective: Provide “solutions” to client’s category weakness “problems”.
Execution: Identified category opportunities by retailer with Horizon’s existing key accounts.
- Target: Horizon had strong generic stationery business but needed leverage against their competitors. Solution: Hello Kitty. Became a $75.0 million business for Horizon.
- Michaels: Trend was designer brands in jewelry. Solution: Susan Lenart Kazmer acquisition. Became a $10.0 million business
“Extremely proud as we recently secured our 20th deal expertly managed by MHS Licensing & Consulting. John Haesler and Marty Segelbaum are trail-blazing industry veterans known for identifying strong properties and bringing them to the table at the right time. On behalf of the entire team at Horizon Group USA, I’d like to thank MHS for being the tremendous partners they have been. We look forward to signing the next 20 deals!”
- Hiu Lee, SVP Horizon Group USA
