Licensing Consulting
testimonials
“Since we began working together in 2004, MHS Licensing has proven to be strategic, extremely well-connected and savvy negotiators. Their guidance and efforts in licensing have helped us save money and significantly grow our business. Working with the MHS team is definitely a competitive advantage for us.”
– Keith Montgomery, PTI Group, Inc.
"We had to build on our strong generic product business by acquiring licenses. Working with MHS Licensing & Consulting and their many industry contacts, we were quickly able to strategize, identify appropriate properties and get deals done. We are now proud to partner with brands like Pepsi, Mountain Dew, Chevy, Texaco, and are enjoying great sales."
– Mike Coke, A&M Wholesale
"The MHS Licensing & Consulting team are truly incredible partners in every way, combining extensive industry experience, with integrity and tireless work on behalf of their clients. In a short time they have helped us land Hostess, Cinnabon, Caribou, Kraft, Heinz, JELL-O, Planters, Jet-Puffed, Velveeta and Oscar Mayer. I highly recommend MHS."
– Ken McMahon, Bay Island, LLC
properties
Properties Acquired
Entertainment Properties
Disney (Frozen, Toy Story, Cars, Princess, Mickey Mouse)
Marvel (Spiderman, The Avengers, Black Panther, Captain America)
Lucas (Star Wars, Mandalorian)
20th Century Fox (The Simpsons, Ferdinand)
Nickelodeon/Viacom (Paw Patrol, SpongeBob Square Pants, Star Trek)
Warner Bros (Batman, DC Comics)
Hasbro/Entertainment One (PJ Masks, Peppa Pig, Transformers, My Little Pony)
Universal/Dreamworks (Trolls, Minions)
MGA Entertainment (L.O.L. Surprise, Bratz, Lalaloopsy)
Sanrio (Hello Kitty)
Sesame Street Workshop
Mattel (Barbie, Hot Wheels. Thomas the Tank Engine)
Wildbrain (Peanuts)
DHX (Strawberry Shortcake)
Scholastic (Clifford the Big Red Dog)
Global Icons (Betty Boop)
Hearst (Popeye)
Brand Properties
Anheuser-Busch (Budweiser)
General Mills (Lucky Charms, Wheaties)
Kellogg’s (Froot Loops, Frosted Flakes)
Ford
General Motors (Chevrolet)
Dodge (Ram, Dodge)
Jeep
Polaris
Pepsi Co. (Pepsi, Mountain Dew)
Hostess (Twinkies)
Chevron/Texaco
Diageo (Guinness)
Old Bay
Hersheys
Nestle
Tootsie Roll
Mars M&M
Cinnabon
Kraft/Heinz (Jello, Heinz)
Mossy Oak
Military (US Army, US Navy)
FDNY/NYPD
Caribou Coffee
Thomas Kinkade
Margaritaville
Money Magazine
Celebrity/Music Properties
Willie Nelson
Marilyn Monroe
Elvis Presley
Kelly Clarkson
Epic Rights (Def Leppard, Kiss, Poison)
Global Merchandising (Iron Maiden, Judas Priest)
Ryan’s World (influencer)
Bethany Mota (influencer)
Tony Hawk
Bob Marley
Hilary Duff
Designer - Susan Lenart Kazmer
Sports Properties
National Football League (NFL)
Major League Baseball (MLB)
National Hockey League (NHL)
Hundreds of major Colleges/Universities
Longstanding Leaders in Licensing...
Better Connections Make Better Creations
Manufacturers rely on MHS to advise them in the search, evaluation, and acquisition of appropriate properties and brands. As a licensing consultant for manufacturers we have successfully negotiated deals on behalf of our manufacturing clients in such categories as apparel, seasonal décor, home textiles, fashion accessories, craft, and sporting goods with major licensors.
Decades of Experience in Getting Deals Done
Save time and money and increase your speed to market by relying on MHS and their over 100 years of combined experience and extensive network of contacts in the licensing industry. Working with your senior leadership, sales executives, and product developers we learn your business and become an extension of your marketing team, understanding both the opportunities and challenges to achieving your objectives.
Practiced Negotiators, Proven Partners
Crafting a strategy including evaluation, property recommendations, and acquisition strategies, MHS Licensing negotiates financially advantageous deals that maximize profitability and minimize financial exposure. From identifying licensing opportunities through licensor product approvals and royalty reporting, MHS Licensing remains your licensing advocate and problem solver.
