MHS Licensing + Consulting is proud to announce its 30th anniversary in 2025, marking three decades of excellence as a leading art licensing and consulting agency. What began as a sports marketing and licensing firm has evolved into an internationally recognized agency, renowned for its expertise in licensing, brand strategy, and market insight.
After helping guide a sports apparel company to exponential growth, largely due to licensing, industry veteran Marty Segelbaum set his sights on even bigger opportunities and formed MHS Licensing + Consulting which began acquiring licensed properties for its clients and building successful licensing programs for the brands it represented.
In 2001, John Haesler joined the company, bringing valuable expertise from his tenure at Target Stores, Inc., and further strengthening its consulting division. Over the years, MHS has expanded its team of skilled executives and staff, allowing the agency to evolve in an ever-changing market and continue to lead in the licensing space.
Today MHS represents a diverse portfolio of over 70 highly successful art properties including well-known brands such as Thomas Kinkade, The Hautman Brothers, Stephanie Ryan, and Abraham Hunter. With a library exceeding 70,000 designs, MHS has built strong, long-term partnerships with hundreds of licensees, generating annual retail sales exceeding $200 million.
In addition to its core licensing business, MHS provides consulting services across various industries including apparel, home décor, craft/hobby, food gifts, seasonal products and sporting goods. The agency helps its clients identify and acquire licensed properties.
Marty Segelbaum, Founder and CEO of MHS attributes the company’s success to “the hard work of our talented team, the ability to anticipate and leverage market trends, and most importantly, the deep and long-standing relationships we’ve cultivated over the years.”
As one of the nation’s leading licensing and consulting agencies, MHS Licensing + Consulting continues to specialize in representing beloved art brands and advising manufacturers in the search, evaluation and acquisition of licensed properties and influencers.
For more information on MHS including the properties they represent and their consulting services, go to www.mhslicensing.com.
