Renae Lokpez

Renae joined MHS Licensing + Consulting in 2005 with a significant background in product development, marketing, licensing and brand management. Her experience includes over 10 years of creating and managing a variety of consumer product categories including the Vidal Sassoon and Revlon branded line of brushes, combs and accessories at Helen of Troy. As a product manager for Seasonal Specialties, a large seasonal décor manufacturer, Renae successfully grew the licensed seasonal giftware category through partnerships with major entertainment companies such as Disney, Marvel, Mattel, WB and Sanrio. Her extensive product experience combined with her knowledge of various retail channels and strong licensor relationships give her a keen understanding of licensing from both the manufacturer’s and licensor’s perspective. Renae works closely with her clients in a number of key merchandise categories to identify opportunities to expand their programs through curated artwork selections and artist collaborations. Renae also contributes to MHS’s license acquisition and consulting practice and oversees product development for PDR Studios.